Get ready for the holiday season with our comprehensive guide designed to help you launch a full-scale, effective marketing campaign. This webinar will walk you through our "Mastering Holiday Marketing" guide, created for both experienced marketers seeking fresh ideas and beginners needing step-by-step support. What You’ll Learn:Flexible Campaign Resources: Use this guide however it suits…
Get ready for the holiday season with our comprehensive guide designed to help you launch a full-scale, effective marketing campaign. This webinar will walk you through our "Mastering Holiday Marketing" guide, created for both experienced marketers seeking fresh ideas and beginners needing step-by-step support.
Creating marketing content takes time, but what if you could do it faster, smarter and without losing your unique brand identity? In this webinar, you’ll learn how to use AI tools to streamline your marketing strategy and create content that works across every channel. In this webinar, our expert presenter will show you how to…
Marketing Webinar Series: How to Grow Your Subscriber Base Your email list is one of your most valuable business assets—but are you growing it the right way?In this free, one-hour training, you’ll discover how to attract more subscribers, keep them engaged, and turn them into loyal customers. You'll learn how to: The Importance of Growing Your…
Are you overwhelmed by all the choices for marketing your business? Not sure where your time and money would be well spent? Are you just following what everyone else is doing and hope it works for you too? If this is you...then it sounds like you may need a marketing plan! Without a plan in…
In this webinar, you will learn how to transform your business website from a passive digital presence into an active customer acquisition tool. We will explore proven design strategies that drive conversions and demonstrate how effective website design directly impacts your bottom line. Our expert presenter will show you how to turn your website into…
Hosted by SCORE/SBA Orange County What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Marketing to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans.…
Keyword research is the foundation of successful SEO marketing. In this webinar, you’ll learn how to find and choose the most effective keywords to drive traffic to your website using free, accessible tools. Our expert presenter will teach you how to conduct effective keyword research for your business. This includes analyzing local and national search…
Marketing Webinar Series: The Email & Social Media Power Play Discover how to harness the combined power of email and social media to captivate your audience, grow your subscriber base, and drive meaningful conversions. Social media and email marketing are two of the most powerful tools to engage, grow, and convert your audience. But how…
AI can be a powerful tool for small businesses if used correctly. While beginners struggle with generic AI prompts and repetitive instructions, experts are creating customized AI agents that understand their business needs, remember important details, and handle complex tasks automatically. In this webinar, you'll learn how to transform your basic AI tools into personalized…
Are you tired of chasing new clients with expensive advertising and cold outreach? Many business owners struggle to generate consistent leads despite investing time and money in traditional marketing methods. Join our webinar to learn how to create a referral system that will bring in new leads without uncomfortable sales tactics or costly ad campaigns.…
In this webinar, you will learn how to create a marketing plan that aligns your business goals with your marketing activities. We will discuss how an effective marketing plan ensures that your marketing efforts work towards a common objective and helps you allocate resources efficiently. Our expert presenter will guide you through each step of…
In this webinar, you will learn how to leverage Instagram's powerful platform to market and grow your business. We will explore the four key content formats on Instagram and show you how each can be strategically used to reach different audience segments and achieve specific marketing goals. Our social media marketing expert will guide you…
In this webinar, you'll learn about the funding landscape for women-owned businesses, including traditional bank loans, SBA options, crowdfunding strategies, grants, and much more. In this session, you'll discover practical strategies for building business credit, creating compelling business plans, and establishing relationships with financial institutions. Our presenter will provide step-by-step guidance on accessing various funding…
Google is the world's largest search engine and marketplace, which is why having a presence on Google and using platforms like Google Ads is essential for business growth and sustainability. In this session, you'll learn how to use Google Ads to increase your visibility, attract qualified leads, and grow your business. Whether you're new to…
Leveraging Google Business Profile (formerly Google My Business) ensures your business appears on Google Search and Maps and boosts your online visibility. However, simply having a profile isn't enough. If you want to rank higher in search results and attract more customers, you need to know how to optimize your profile. In this webinar, our…
Tariffs are taxes levied on goods and materials imported from specific countries. These taxes can significantly impact your business, leading to supply chain disruptions and changes in pricing strategies. In this webinar, you will learn about the effects tariffs could have on your business and how to prepare for them. We’ll explore various strategies you…
AI is no longer the future of content marketing. These tools are being used right now and are transforming how we engage and connect with audiences. From brainstorming to execution, AI tools like ChatGPT and Canva have transformed how entrepreneurs, solopreneurs, and small business owners create engaging content faster and more affordably. In this webinar,…
In this webinar, you will learn to summarize your business concept into a one-page business plan. We'll also discuss how writing a one-page business plan can help you organize your ideas and allow you to be focused and concise about your business goals. Our expert presenter will show you each element of the one-page business…
